Business Administration with Concentration in Marketing

Business Administration with Concentration in Marketing


The mission of the South College School of Business is to prepare students to become successful professionals capable of functioning in a diverse, dynamic, global economy. The programs offered emphasize teaching excellence and a learning environment that contributes to student development. The School seeks to contribute to the business community through professional involvement and applied intellectual contributions.

Student Outcomes

Through completion of one or more of the programs offered by the South College School of Business, students will:

  1. Examine current management practices and compose business correspondence necessary for communication and policy implementation in organizations.
  2. Develop a marketing plan using marketing research, product development, pricing, distribution, and promotion strategies. 
  3. Evaluate business policies and strategies for effective organizational decision making.
  4. Integrate principles of marketing research, personal selling, advertising, consumer behavior, and sales management to design a solution to a business dilemma.
  5. Analyze and develop financial statements, journals, and ledgers as part of the accounting cycle.


The Bachelor of Business Administration program prepares students to enter the continually evolving world of business, government, and industry. Building on a foundation of liberal education in areas such as oral and written communication, mathematical reasoning, and social science, the business foundation and upper division courses expose students to the realms of accounting, management, finance, economics, and marketing. The concentration in Marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce, how products should be priced, how best to identify channels of distribution, and how best to promote new and existing products. Students completing the concentration in Marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.

Admission Requirements

All students must minimally meet the requirements for general admission to South College. General admission to South College does not guarantee admission to the accounting or business programs. Students are not considered admitted to the program until the following is met.

The Bachelor of Business with a concentration in Marketing requires successful completion of 60 hours of the required curriculum, earning the minimum grades required by the program.

Upper division courses in this program include:

  • Managerial Accounting
  • Management & Organizational Behavior
  • Managing Business Ethics
  • Human Resource Management
  • Corporate Finance
  • Managing Financial Investments
  • Global Business
  • Strategic Planning
  • Managerial Economics
  • Government & Business Economics
  • Current Issues
  • Advertising
  • Personal Selling and Sales Management
  • Marketing Research
  • Consumer Behavior
  • Public Relations


Consumer Information
* Amounts for tuition, fees, books, and supplies are subject to change. The information included here is estimated for a full-time student. *

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